About Us

NeedyBee Baby was established to fulfill the needs of parents who are looking for pure and natural clothing, bedding and accessories for their babies and kids. 

NeedyBee™ brand was thoughtfully incorporated. Very simply, we wanted to bring a product line that nurtures our children – soft, natural pieces, and 100% comfortable and stylish. Building on a culture of caring and well being, our mission is to create a collection that enables our little ones to relax, enjoy and revel in every moment with their parents. To dwell inside a honeycomb of warmth and love.

All our products are Handcrafted by artisans and #MadeInJaipur #MadeInIndia. Products are made with handblocked natural-dye prints in natural organic fabrics like cotton, muslin, voile and linen. We specialise in age old handcrafting techniques like smocking, handembroidery, patchwork and appliques on our clothing and bedding range. All our products are carefully packaged in voile carry bags to avoid any plastic usage. Our fabric remnants are upcycled to make beautiful keychains, danglers, bags, handkerchiefs , jewelry to ensure zero-wastage in production.

We do not use any synthetic in our collection and our products can be safely bought by parents. 

I relocated from Singapore and started this Brand to bring out the best from the city I had now made home (Jaipur) and give to the world these beautiful products that can be passed down the generation of siblings and cousins. I am a parent of two joyful kids and my goal has been to live a wholesome life , spending quality time with the kids and yet working for my personal fulfillment.  We do organic farming, cook fresh meals with our kids and buy organic and local as much as we can. In our own small ways, we do our part: we plant vegetable gardens, bake cookies, make rope swings and tree houses, and we try to turn off the television. Every day we help our children get dressed in clothes that will keep them warm and comfortable and enable them to explore, play and run.

Nidhi Mehta: An MBA, specialist with McKinsey & Co. turned Entrepreneur. She has successfully built a Bollywood Dance Fitness Brand across USA, Singapore and India www.BollyBeatz.com and now spearheads the Creative and marketing team at NeedyBee. She is a Hands on Mother and loves her cooking and play time with the kids and the Dogs.